Sales has changed dramatically over the past decades. Buyers are more informed than ever and technology is reshaping how and what companies sell, but B2B selling is still very much a human-to-human engagement.
Philip Yim, Managing Director of Kärcher Singapore & Malaysia, expounds on what has changed, what hasn't, and what it takes to succeed in the modern B2B environment.
Drawing on decades of selling, scaling and leading sales teams across South East Asia and China, he explains why, despite rapid technological change, trust and human relationships remain at the heart of great selling, and why translation isn't localisation.
