As a leader, your teams trust only what they see, feel and observe, not what they are told. Take it from someone who has scaled and led teams in Asia, not as an outsider but by setting the example and getting his hands dirty.
Charles Ferguson is a seasoned business leader, entrepreneur and growth advisor in Asia with a 30-year career across Intel, Microsoft, Salesforce, SAP, ADP and GP.
He gives his take on what the West gets wrong about leading in Asia, a battle-tested framework for identifying and building leaders, and why "relationships in Asia aren't a strategy, but the result!"
His journey was anything but conventional: an American who spent his formative years in Indonesia, went home to the US for university and returned to Asia to build a career in tech (and owned a jazz bar in Shanghai along the way).
